Easily Measure NPS
What is NPS?
One of the most common ways to measure customer satisfaction is by using the Net Promoter Score (NPS) framework. NPS is the standard for gauging your customers' willingness to recommend your business to others, and, therefore, is a predictor of growth.
The NPS survey asks this question: "How likely are you to recommend [our business] to someone you know?"
Respondents are grouped as follows:
One of the most common ways to measure customer satisfaction is by using the Net Promoter Score (NPS) framework. NPS is the standard for gauging your customers' willingness to recommend your business to others, and, therefore, is a predictor of growth.
The NPS survey asks this question: "How likely are you to recommend [our business] to someone you know?"
Respondents are grouped as follows:
Promoters (score 9-10): loyal customers who are likely to keep visiting and who will refer others (we want more of these!).
Passives (score 7-8): satisfied customers but not likely to refer others and who may choose competitors if the offer is right (we want to engage with this group to turn them into Promoters).
Detractors (score 0-6): unhappy customers who may leave negative reviews or tell others about their bad experience (Benchmark will help you reduce the number of these).
An NPS over 50 is considered excellent
You can automate sending your NPS survey with Benchmark. It's super simple.
Passives (score 7-8): satisfied customers but not likely to refer others and who may choose competitors if the offer is right (we want to engage with this group to turn them into Promoters).
Detractors (score 0-6): unhappy customers who may leave negative reviews or tell others about their bad experience (Benchmark will help you reduce the number of these).
An NPS over 50 is considered excellent
You can automate sending your NPS survey with Benchmark. It's super simple.
