Here is why there has never been a better time to use SMS to handle feedback and improve customer experiences, starting with the fact that 97% of Americans text as least once a day.
- 78% of people wish they could have a text conversation with a business. (RingCentral)
- Texting has a 98% open rate versus a 20% open rate for email (Mobile Marketing Watch)
- Text messaging has a 45% response rate versus 6% response rate for email (Velocify)
- The average Millennial exchanges an average of 67 text messages per day. Millennial use is expected to increase over the next few years. (Business Insider)